RELATED IDEAS
Include a merge tag entry feature in subject field in email campaigns
Contacts are more inclined to open emails and not immediately mark as spam if they are personalised. We have several accounts who found that when they had this function previously when using competitors platforms, that the open rate was much higher when they used subject line merge tags than when they didn't. There is no obvious setting for an organiser to do this and they need to first build the campaign and copy the merge tag to achieve it.
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AdminDavey van GinnekeJul 1, 2022Hi Sandra 👋 Thank you for adding your idea! This is indeed a highly effective way to increase your email conversion, good point! Did you know that this is possible right now? Just type '{{' and the drop-down list appears (see the attached image). I agree, this can be more user friendly. That is why we are working hard currently for a unified experience of selecting merge tags in all our marketing campaigns. So expect an update soon!0 reply Hide replies